Quebec's Camping Craze: A Return to Nature or a New Trend?
Quebec's camping scene is experiencing a resurgence, with younger families and newcomers embracing the great outdoors. This trend is not just a fleeting interest, but a significant shift in vacation preferences, according to industry experts.
Francis Lessard, general manager of the Fédération québécoise des campeurs et campeuses, notes a remarkable increase in camping participation. In 2025, over two million Quebecers went camping, a stark contrast to the 500,000 reported in 2021. This surge in popularity is not limited to the pandemic era, as Lessard suggests other factors are at play.
Martin Grégoire, owner of Lac-Saint-Augustin campground, observes a demographic shift. He recalls the days when retirees dominated the campground scene with their mega trailers. Now, he welcomes small families with children, a change he finds exciting. This shift reflects a broader trend, as young families seek affordable vacations and a return to nature.
The economic landscape and political tensions with the United States may also contribute to this trend. With the border potentially less accessible, Quebecers are opting to stay within the province, boosting the local economy. However, this increased demand has its challenges.
Campground owners are investing in infrastructure to meet rising expectations. Grégoire's addition of splash pads is a testament to this. The industry is adapting to provide a range of services, from paddleboards to improved amenities, to cater to diverse preferences.
Despite the surge in popularity, there's a catch. Quebecers' vacation budgets have stagnated, according to CAA Quebec's survey. This presents a challenge for campground owners, who must balance increased investment with the need to remain competitive.
The future of Quebec's camping industry remains uncertain, but one thing is clear: the trend is here to stay. As the industry adapts to meet the demands of a changing demographic, it will be fascinating to see how this trend evolves and whether it becomes a permanent fixture in Quebec's vacation landscape.
